MG Motor is shaking things up in the large SUV segment with the Gloster. They’ve introduced a unique Ownership Experience Program that promises zero maintenance costs to compete directly with the Toyota Fortuner, a popular choice for VIPs and off-road enthusiasts.
Zero Maintenance for Three Years
The program offers Gloster owners complete peace of mind with zero service and repair costs for the first three years or 45,000 kilometers, whichever comes first. This covers not just routine maintenance but also wear-and-tear parts like wiper blades, engine oil, and brake pads (check with MG dealers for full details).
Extended Coverage and Buyback Option
Gloster owners can extend this coverage for up to five years or 75,000 kilometers for an additional cost, catering to those who hold onto their vehicles for longer. MG further sweetens the deal with an assured buyback option after three years of ownership, providing extra peace of mind when it’s time to sell.
Taking on Fortuner’s Strengths
The Fortuner has dominated the large SUV segment for years, known for its reliability, low maintenance costs, and strong resale value. MG tackles the maintenance cost aspect with their zero-maintenance program. The assured buyback program could also address resale value concerns for Gloster owners.
Can MG Gloster Beat the Fortuner?
MG can’t compete with the Fortuner’s VIP image, but their Ownership Experience Program directly targets the Fortuner’s strengths in maintenance and resale value. With zero maintenance costs and a guaranteed buyback option, MG offers a compelling alternative for large SUV buyers seeking a feature-rich and worry-free ownership experience.
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