- A Sound Upgrade Like Never Before: 9-Speaker Dolby Atmos in Thar ROXX
- Interior Tech: Bigger Screens, Better Controls
- Thar ROXX AX7L Engine Options & Performance
- Petrol Variant
- Diesel Variant
- Mahindra Thar ROXX AX7L Price in India
- Why This Upgrade Matters to Buyers
- FAQs About Mahindra Thar ROXX AX7L
- Final Verdict: Is the Thar ROXX AX7L Worth It?
If you’re planning to buy the Mahindra Thar, here’s something exciting—Mahindra has now added a premium Dolby Atmos 4-channel audio system to its top-end Thar ROXX AX7L variant. With this, the Thar is not just about rugged off-road power anymore—it’s also about immersive sound and comfort. In this article, I’ll walk you through all the key details, engine options, prices, and things you should know before booking this SUV.
A Sound Upgrade Like Never Before: 9-Speaker Dolby Atmos in Thar ROXX
Mahindra has introduced Dolby Atmos with a 4-channel setup, exclusively for the Thar ROXX AX7L variant. This is a segment-first feature and something rarely seen in off-road SUVs under ₹25 lakh.
- The setup includes a 9-speaker Harman Kardon system with 400W output.
- It provides 360-degree audio immersion, meaning the sound doesn’t just come from the front or sides, but even from above—just like a concert hall.
- Buyers will also get a free Gaana subscription for a limited time, adding value for music lovers.
This isn’t Mahindra’s first time collaborating with Dolby Laboratories—they’ve already partnered for their upcoming electric SUVs like the Mahindra XUV e9 and BE.05.
Interior Tech: Bigger Screens, Better Controls
The Thar ROXX features a 10.25-inch infotainment touchscreen that controls the Dolby Atmos system. You also get a fully digital driver display of the same size. The layout feels premium and is perfect for those who want an off-roader with a modern, connected experience.
Thar ROXX AX7L Engine Options & Performance
The Thar ROXX AX7L is not just about luxury—it packs serious power:
Petrol Variant
- Engine: 2.0-litre turbo-petrol
- Power: 174 HP
- Torque: 380 Nm
- Transmission: 6-speed automatic
- Drivetrain: Available only in 4WD
Diesel Variant
- Engine: 2.2-litre turbo-diesel
- Power: 150 HP
- Torque: 330 Nm
- Transmission: 6-speed manual / automatic
- Drivetrain: Available in RWD and 4WD
Mahindra Thar ROXX AX7L Price in India
Here’s a quick look at the ex-showroom pricing:
- Thar ROXX AX7L (Petrol 4WD AT): ₹20.69 Lakh
- Thar ROXX Diesel MT: Starts at ₹19.79 Lakh
- Thar ROXX Diesel AT: Up to ₹23.39 Lakh
These prices position the Thar ROXX as a premium lifestyle off-roader with high-tech features.
Why This Upgrade Matters to Buyers
For buyers who want more than just off-road ability, the Thar ROXX now adds real value with:
- A high-quality music experience on road trips or camping.
- Comfort and entertainment while driving long distances.
- Premium cabin experience with modern features and touchscreen controls.
- Great balance of style, performance, and tech.
Whether you’re buying this for adventure or as a lifestyle SUV for city and highway drives, the new Dolby Atmos setup makes the Mahindra Thar ROXX AX7L more appealing than ever.
To know more, visit the official Mahindra website: https://auto.mahindra.com/suv/thar
FAQs About Mahindra Thar ROXX AX7L
Q. Is the Dolby Atmos system available in all Thar variants?
No, it is currently only available in the top-end AX7L variant of Thar ROXX.
Q. Is this audio system good for long drives and road trips?
Yes, it offers 360-degree sound that makes music and podcasts much more enjoyable on long journeys.
Q. Can I get the Thar ROXX with automatic and diesel?
Yes, the Thar ROXX AX7L comes in both automatic and diesel options, including 4WD.
Q. Is the Thar ROXX good for city driving too?
Yes, especially the petrol automatic version—it gives a smooth drive in urban areas and excellent comfort.
Q. Does the SUV come with 4WD in all variants?
No, only selected variants get 4WD. Check with your nearest dealership or Mahindra website for full variant details.
Final Verdict: Is the Thar ROXX AX7L Worth It?
If you’re someone who values both performance and premium in-cabin features, the Mahindra Thar ROXX AX7L with Dolby Atmos audio is a solid pick. It brings together rugged 4×4 capability, a modern infotainment system, and immersive music quality—perfect for today’s SUV buyers who want a complete package. Yes, it’s priced higher, but the experience it delivers makes it worth the premium.
