Unveiling Tata's Technological Triumphs: A Feature-Packed Car Buying Experience

In India, the question “Features kya kya hai?” (What features does it have?) reigns supreme when considering a new car purchase. Automakers have responded by loading even lower-segment cars with premium features, aiming to inflate your sense of pride at ownership. But Tata Motors has taken the competition by storm, offering luxurious features often missing even in cars two segments above. Let’s delve into the treasure trove of innovations Tata brings to the table:

1. Full Map View in the Digital Instrument Cluster:

Digital instrument clusters are no longer a novelty, but Tata goes a step further with a fully customizable one. The Nexon, Nexon EV, and Punch EV boast a 10.25-inch display that can showcase a full map view – a feature absent in their respective segments and even a segment higher! You’ll only find this in the mid-size SUV territory, with the Mahindra XUV700 and Tata Safari currently offering it.

2. Ventilated Rear Seats: Luxury for All Passengers

Front ventilated seats are a welcome respite in India’s scorching climate, but Tata extends this comfort to the rear passengers in the 6-seater Safari. This feature is typically reserved for cars priced well above Rs 1.5 crore to Rs 2 crore, like the Mercedes Maybach and Land Rover Range Rover. So, if you own a 6-seater Safari, you have serious bragging rights!

3. Gearbox and Shift-by-Wire: Borrowing from the Luxury League

The gear lever in Tata’s recently facelifted SUVs bears a striking resemblance to what you’d find in a high-end Range Rover (automatics only). Not just the design, but also the functionality – the shift-by-wire technology, called E-Shifter by Tata – elevates the experience. This eliminates vibrations typically felt on the gear lever, offering a smoother ride. Previously, this feature was exclusive to pricier cars like the Skoda Octavia (above Rs 35 lakh). Incredibly, even the Altroz hatchback gets this technology, democratizing a luxury car feature.

4. Welcome & Goodbye Animation on Front & Rear LED DRLs: A Dazzling Entrance and Exit

Tata adds a touch of theatricality with welcome and goodbye animations on the front and rear LED DRLs of their facelifted SUVs. These connected LED DRLs and tail lamps go beyond mere illumination. Each time you lock or unlock the car, a captivating light show plays out. The Nexon and Punch EVs take it a step further – the connected DRL transforms into a charging indicator! The only other car offering such animated lighting displays is the Skoda Kodiaq, priced around Rs 45 lakh.

5. V2V (Vehicle-to-Vehicle) Charging in Nexon EV: A First for India

Tata’s 2023 facelift of the Nexon EV introduced a groundbreaking feature: V2V charging. As the name suggests, you can literally use your Nexon EV to charge another electric car! This positions the Nexon EV as a leader in EV features, the closest competitor being the Hyundai Ioniq, priced at a hefty Rs 50 lakh.

Bonus Features:

Xpress Cooling: Beat the heat with Tata’s Xpress Cooling system. With a single button press, both the AC and fan go into overdrive, rapidly cooling down the cabin. If it’s exceptionally hot outside, the driver’s side window even rolls down for faster cooling.
19-inch Alloy Wheels: Stand out from the crowd with the massive 19-inch alloy wheels offered on the Tata Safari and Dark Edition Tata Harrier. Even the Toyota Fortuner sticks to 18-inch wheels, showcasing Tata’s commitment to bold design choices. The only other SUV to offer 19-inchers is the MG Gloster, positioned several segments above.

Beyond the Glitz: Functionality Matters Too

90-Degree Opening Doors: This Tata-specific feature on the Altroz and Punch might seem like a gimmick, but it offers genuine practicality. The wider door opening angles make getting in and out significantly easier, especially for older passengers.

Tata Motors has redefined the car buying experience in India by prioritizing comfort, convenience, and safety through a treasure trove of features. From replicating luxury car touches to introducing segment-first innovations, Tata is proving that cutting-edge technology can be accessible to a wider range of car buyers. So, the next time someone asks “Features kya kya hai?”, you’ll have a compelling list of reasons to consider a Tata car.

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Gireesh

Gireesh has been reporting on cars for over 10 years. He might have a keen eye for all type of fuel cars but he has a soft corner for electric cars. Gireesh also enjoys a good drive or ride after a hectic day at work and like to watch movies.

Unveiling Tata’s Technological Triumphs: A Feature-Packed Car Buying Experience